Careem Rides: Celebrating 1 Billion Rides.
Background:
In September 2022 Careem completed one billion trips across the region. Apart from a grand celebration Careem wanted to do a film to communicate its milestone.
Insight:
'How many zeros are in one billion?
Yes it's difficult to answer this instantly.
Only very few could answer this question correctly in few seconds'.
Execution:
We used this insight and created a simple celebratory film which was released across all the markets in which Careem operates.
Insight:
'How many zeros are in one billion?
Yes it's difficult to answer this instantly.
Only very few could answer this question correctly in few seconds'.
Execution:
We used this insight and created a simple celebratory film which was released across all the markets in which Careem operates.
